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Release: First web-based LIMS provider, LabLynx, announces major brand refresh

By LabLynx Staff | January 20, 2022

SMYRNA, Georgia – Leading cloud-based laboratory information management system (LIMS) and laboratory informatics solution provider LabLynx announced on January 19, 2022, it has completed a major brand refresh. The brand refresh encompasses a new logo, updated typeface, new website and refreshed color pallet.

As the first web-based LIMS introduced to the laboratory industry in 1997, the brand refresh launches as part of LabLynx’s 25th anniversary celebration. In recognition of this anniversary milestone, the company wanted a new look that better emphasized its mission of applying out of the box, lab focused thinking to redefining LIMS. The new logo and branding visually supports the company’s objective as LabLynx continues to deliver the next generation of informatics solutions.

“LabLynx is very excited about our company’s new brand; it reflects the next generation of LabLynx solutions that focuses on adaptive innovation driven by thinking that is outside the box,” LabLynx CEO John H. Jones said. “The end results are solutions that give each of our clients a competitive edge that adapts as needs demand.”

Check out the new look on LabLynx’s redesigned website, LabLynx.com. Also, keep an eye on the company’s communication channels as it teases more releases to come in the following weeks as part of the brand refresh and 25th anniversary.

About LabLynx

Setting the industry standard as the first browser-based Laboratory Information Management Solution in 1997, LabLynx continues to lead innovation in laboratory technology with its complete laboratory solution suite. Our configurable and customizable LabLynx ELab LIMS goes beyond standard sample tracking to provide inventory management, document storage, cradle-to-grave tracking, chain-of-custody tracking and more. Our solution is tailored to fit each lab’s specific processes and needs.